This award recognizes an outstanding individual or couple who have been involved in philanthropy for a minimum of 20 years, and have demonstrated an exceptional commitment in the community through direct involvement, financial support, and leadership. Recognizing cumulative philanthropic efforts, the honoree(s) will have specifically demonstrated significant, long-term philanthropic involvement with multiple Utah organizations.

This award recognizes an individual or couple who has been involved in philanthropy for up to 20 years and are keeping the tradition of philanthropy alive. He/she/they make a significant difference in their community and provide examples to their peers of financial generosity. This individual or couple may be carrying on a family tradition of philanthropy or developing their own philanthropic tradition.

This award recognizes a foundation that has demonstrated an outstanding commitment of philanthropy and community service by providing direct financial support as well as motivating others to take a leadership role in philanthropic activities.

This award recognizes a for-profit business that has demonstrated its outstanding commitment to philanthropy and community service by providing direct financial support, leadership involvement, volunteer participation and commitment of its workforce, and by becoming a role model for other businesses in our community.

This award recognizes an outstanding individual, 30 years of age or younger, who has demonstrated exceptional commitment to the promotion of philanthropy and volunteerism through his or her work in the community. This commitment is demonstrated specifically through sustained activity over a period of time. The individual acts as a role model in the community and generates interest in volunteerism in others.

First given in 1994 by the Utah Nonprofits Association to honor Norma Matheson for her long career of volunteer service, this award is given annually to recognize an individual who has contributed significantly to the nonprofit community through his or her volunteer service.